With the goal of ensuring our interns get the most out of their internship with MSU Athletic Marketing, and that we are able to have a program where students understand their responsibility and get real world experience in collegiate athletics, we have continued to shape our program structure each and every year. In years past, we have had two separate internships, one for marketing and one for fan engagement. This year, we have one large internship program, who are trained to manage the responsibilities of both previous groups. With over 40 interns, we have a large dedicated group to help see through our marketing and branding efforts. Whether it be day-to-day office duties, help at athletic events, or helping with marketing plans and strategies, our new program has benefited our interns into fully developing them for a professional career in athletic marketing.
MONTHLY HUDDLE MEETINGS
Other than our standard intern meetings that we hold each week, once per month we plan a “huddle meeting,” where we bring everyone together for dinner, professional development, and brainstorming. Each meeting is started with a guest speaker from the department, who speaks on their career path and their current role. This allows our interns to see a variety of paths into college athletics, and learn about a variety of jobs in the department to help them gain a stronger big picture understanding. Following the speaker, we hold a brainstorming sessions focused on a certain marketing topic. Topics include thing such as: creating a strong basketball student section, driving student attendance at non-revenue generating sports, identifying unique promotional items and keeping fans/students engaged in-game. These topics allow them to brainstorm and to have their voice heard. These brainstorming sessions not only help them bring their ideas to life, but also gives us perspective on what the students want and enjoy.
In order to help our interns grow, and give them more responsibility, each year, we give select interns the title of “Marketing Assistant.” These 5-6 interns are typically our junior and senior interns, who have been with us for a number of years, or underclassmen have shown exceptional leadership and taken initiative on tasks. This promotion not only increases the confidence of our interns, but helps them develop leadership skills and lets them take on more responsibility to help build their resume, and develop professionally. We assign each Marketing Assistant a sport, one of our fan engagement programs such as Bully’s Kids Club, Hail State Rewards or Maroon Memories.
RESUME WORKSHOP & ADOBE TRAINING
New this year, we have begun to utilize programs on campus that are open to all students but instead of recommending our interns to attend, we have brought the speakers and workshops to them. Earlier this year, we brought in one of the councillors for the Career Service Center on campus to put our interns through a resume workshop. We pride ourselves on our internship program and the amount of jobs we have been able to place them in upon graduation. A huge part of landing a job is a great resume and that’s why we have turned to the experts on campus to help our interns gain valuable knowledge on setting themselves up for success. We also worked with the library to host an Adobe training session, giving our students a strong overview of Adobe Photoshop and Adobe Indesign.
In order to start the year off on a strong note, we host an intern orientation at the start of the academic year. During this time, we do a strong training in all aspects of our department, and go over rules and procedures for the internship. Outside of the meeting, we host a fun intern Field Day, where we divide our interns up into their teams for the fall semester and allow them to compete with each other to build a bond and get to know each other on a personal level.
INTERN FUN EVENTS
While our internship is a big time commitment, we make sure to carve out time to let our interns enjoy some fun events throughout the year. So far this year, we have played volleyball, basketball and competed against each other in a field day type obstacle course. On top of physical activities, we have our annual Christmas party where we play “Dirty Santa” and exchange gifts. New this year, we decided to utilize our student lounge to host nights where we did not have any home events but there were other sports events on television to let our interns enjoy the setup that they are normally working on game days.
INTERNS OF THE MONTH
Each month during the school year, we pick an intern of the month. This year, we decided to add incentives to our intern of the month award but allowing the intern of the month to choose an experience from our Maroon Memories catalog as their reward. During football season we would allow the intern of the month to redeem things such as locker room tours, wear a headset in the radio booth and a full behind the scenes look at pre-game from the video control room. We believe this gave our interns to opportunity to not only further their experience and learn more of the behind the scenes but also it gave them something to strive for during the year.
2016 GRADUATES - WHERE ARE THEY NOW?
TONY – Marketing Assistant at UNC Charlotte
JACOB – Director of Marketing at Southern Utah
CAITLIN – Graduate Assistant at The University of Oklahoma
DAYLIN – Intern with the Mississippi Braves Minor League Baseball Team
PRESLEY – Assistant Director of Compliance at Northwestern State University
CHRIS – Graduate Assistant at The University of Tennessee
CURRENT INTERNS - INTERNSHIP PLACEMENTS
EMME – Summer Internship with the Nashville Sounds Minor League Baseball Organization
MADISON – Summer Internship with the Orlando City Soccer Club
ADRIENNE – Summer Internship with the Frisco RoughRiders Minor League Baseball Organization
ZACK – Game day Intern for the 2018 Sugar Bowl
NOAH – Game day Intern for the 2018 Sugar Bowl
PORTILLO – Game Day Intern for the Gasparilla Bowl